The mass media is a matter that touches all our lives. Without cease, virtually every day since early childhood, it has been playing an important role in forming our personality, enriching our background knowledge, providing us with information of any kind.

The mass media nowadays is mostly associated with television, press and the Internet. Especially the latter has become so overwhelmingly important that such kind of the mass media as radio turns out to be that of being scarcely mentioned. But it is not ousted by other kinds of the mass media at all. Today the main functions of the radio programs are to entertain and provide people with information. The number of radio programs is increasing constantly not only abroad but also in our country.

It is estimated that the most popular leisure time activity is watching TV. The sets are often on up to 8 hours a day. Recent studies show that the average viewer watches more than 28 hours of television every week. Television hasn’t been with us all that long, but it has changed the perception of the world we live in, as well as our life at home. We are already beginning to forget what the world was like without it, and what we used to do to occupy our spare time. For instance, we used to go out for our amusement to theaters, cinemas, restaurants, we used to have hobbies, we liked to visit our friends, we used to listen to music and read books. Nowadays we rush home just to be in time for this or that program. Television prevents us from communicating with each other, as it demands silence and attention.